Hi guys, Heidi here. Some of you may know that we recently bought our first home in Denver. It was a grueling process that took three months, visiting over 100 homes and added up to countless sleepless nights. I don’t look forward to doing it again anytime soon. Now that we’re in the house and unpacking #allthedamnthings, I’m finally putting my attention on to the fun part: designing it!
I’ve always said that if I wasn’t a graphic designer, I’d be an interior designer. I love pattern, texture, color, furniture, art and greenery. I love it all. Being married to an architect, watching all the home improvement shows and generally considering myself a human with good taste, you’d think that I’d be the next HGTV Design Star.
I learned that just because I’m creative and love interior design… I’M NOT AN INTERIOR DESIGNER! It’s so overwhelming. There’s a plethora of brands, products, and styles to choose from. There’s space planning! Storage! How do I know what will work best? What’s the most functional for my family? Am I making a good investment?
You know what? It’s the same with your brand. Being creative and having a passion for something does not mean it’s the most efficient use of your time and energy. Take your website for example: Would you prefer to be slogging through countless website templates to find the best fit for your business (or in my case – kitchen stools)? Or would you rather be showing off your new website to clients and friends, attracting new clients and closing deals? When you work with a design professional, you’ll be tuned into not only the latest trends, but also the strategy behind it. She’ll consider how you’ll utilize your space – be it your website or your living room. She’ll consider the best ways to amplify your strengths, showcase your best work, and tell your story effectively. If you’re trying to do all the things like I was, here are three things I learned in the process:
1. Know your strengths, know your limitations
Planning your space and planning your website have a lot of similarities. While anyone can make it look pretty, the key to happiness is having a true understanding of how to “work the space” you’ve got.
2. Being creative isn’t always enough
This one’s tough because as creatives, we love to dabble…it’s in our nature. And while I have very strong ideas of what I want, I recognize I might need some skilled help to get it done right.
3. Time is money
If I tracked my time spent scrolling Emily Henderson, Pinterest and Wayfair – let alone the countless shopping carts of orders yet to be fulfilled – I could have just hired a pro instead. It’s the same with your website. Except unlike styling a room, your website can help you MAKE money.
When it comes to your home or your home on the web – are you Team DIY or Team Just Get-It-Done?